Unbelievable and Perhaps Just One Step Too Far?

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Japanese construction firm Maeda Corp has requested its 2,700 staff to adopt identical hairstyles – the men with a short back and sides and slightly longer on top and the women with a bob and longer fringe that can be swept to one side, following a national campaign to reduce power consumption after the Fukushima Dai-Ichi nuclear plant was destroyed by the March 11 earthquake and tsunami. Chizuru Inoue on behalf of Maeda Corp said: “Our Company is very keen on protecting the environment and we encourage our staff to adopt many environment-friendly actions…. we believe if people have short hair they do not need to use their hair driers for so long and they will use less water. If all our staff do this, then it may save a lot of power.” She also said that it would be easier to make short hair neat again after staff have been wearing hard hats on construction sites.

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